John Rogers
Will Snapchat Discover A Business Model?

Will Snapchat Discover A Business Model?

Ever since he turned down a cool $3 Billion from Facebook, Evan Spiegel has been on a mission to prove his ephemeral messaging app isn’t going to disappear any time soon. The 25 year old Snapchat CEO headed to Cannes this year to court mad men & women—and more importantly, their purse strings. Like millions of teens, along with many marketers and journalists, […]

The 5 Core Principles Of Any Social Media Plan

Regardless of who I talk to about Social Media, one question that keeps coming up is that “this all sounds great, but where do I begin?” Or from the slightly more developed Social Media practitioner comes the question: “How do I know I’m doing all the right stuff?” Both are simple and valid questions. Wherever […]

5 Tips to Avoid Shiny Object Syndrome

5 Tips to Avoid Shiny Object Syndrome

If you know me, you know I love Disney-Pixar’s “UP”.  It’s a story of an old man and young boy that bond over an expedition they’ll never forget.  (Insert obligatory “I work for Disney…” message here.) Accompanying the two on their travels is a dog, named Dug, that can speak. Thanks to a special collar, […]

HTML5 vs Apps, Who Will Win The Mobile Screen War?

HTML5 vs Apps, Who Will Win The Mobile Screen War?

If you’re reading this, chances are you’re holding and/or reading this on an iPhone, Android, or Blackberry. Ok, if you have a Blackberry you’re probably not reading this on your mobile device. Let’s be serious. What you may not realize is the battle unfolding within the palm of your hand. While you’re waging war on fortified […]