Facebook ads are a big deal, an important tool, and powerful. But, marketers are relying on them more than we should. We’re Out of Balance This, to me, is a mistake. Not because there is anything inherently wrong with advertising or Facebook advertising as a way to spread your message, but because marketers have thrown […]
Social Fresh 2013 Social Media Predictions: 2/10 When I started Ignite Social Media in 2007, our first few budgets were in the neighborhood of $50,000. People were testing the waters. Using some of their “fun money” to see if there was anything to this social media marketing. It wasn’t long before $500,000 annual budgets were […]