HubSpot
How Controversy Can Help You Attract Inbound Links

How Controversy Can Help You Attract Inbound Links

Written by Maggie Georgieva SEO is one of the key ways to get visibility for your website and brand. According to a study by The Pew Research Center’s Internet & American Life Project, 92% of online adults use search engines to find information on the Web. So how do you get your business to rank in search engines organically? […]

5 LinkedIn Features with Major B2B Marketing Potential that You Might Be Missing

5 LinkedIn Features with Major B2B Marketing Potential that You Might Be Missing

In a recent study of 5,000 B2B and B2C businesses, HubSpot found that LinkedIn was 277% more effective for lead generation than Facebook and Twitter, with a whopping conversion rate of 2.74%. And yet, many businesses ignore LinkedIn as an option at all. This under-utilized tool is offering businesses the opportunity to generate real results, […]

How to Harness the Marketing Power of the Meme

How to Harness the Marketing Power of the Meme

If you visit the “Humor” section of Pinterest or just browse Facebook for a while, you’re likely to stumble across fist-pumping babies, grammatically incorrect cats or a poorly-sketched angry stick figure. Believe it or not, there’s actually a great deal of marketing potential behind these silly viral memes. A “meme” is a categorization of a […]