Every time I write a blog post, I post it on Twitter and Facebook. Most of us do this with our content because we want our news and opinions to be shared with all of our communities and extended circles; it gives our brands a better chance of getting noticed. But should it just end […]
Gaining respect, trust and social capital with digital influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who? Using a variety of web analytics and social metrics can help you map influence across social platforms and identify patterns with the key players in your […]