Geoff Livingston

The 5 Must Have Social Trends of 2014

The year is still young, but several social media marketing trends have taken root. Planning a social media marketing event requires spotting those trends as they bubble up. As the content planner behind this June’s Demand Success, the Mid-Atlantic’s largest marketing and PR conference, which is hosted by Vocus, here are the five major social […]

4 Reasons Why Your Marketing Will Die Without Integration

4 Reasons Why Your Marketing Will Die Without Integration

One word:¬†Convergence. Social media marketers need to harness media convergence and integrate direct and advertising to maximize the impact of their various communications, on and offline. Convergence has been brought about by the widespread adoption of mobile and social media. The combination has empowered customers to access the Internet anywhere and discuss it. The resulting […]