What Does B2B Social Media Actually Mean?

What Does B2B Social Media Actually Mean?

I’ve been to a lot of social media conferences, expecting to hear some tactics on how to do B2B social media, and all the presenter does is replace “consumers” with “businesses”. Chances are, I am not the only one this has happened to. Consumers and consumers...
How To Recover From a Social Media Blunder

How To Recover From a Social Media Blunder

You don’t have to go far to find some bad decisions companies have made on social media. (Just look here. Or here.Or even here.) You also don’t have to let a slip-up avalanche to a mudslide on the reputation you’ve worked so hard to build. Everyone knows that on the...
4 Examples of Social Media Policies

4 Examples of Social Media Policies

Your company needs a social media policy, and it should not be as short as “use your common sense.” A year ago, we here at 352 Media Group were guilty of that problem. We had a small, yet budding, marketing department and we never had much need for something formal....
5 Simple Tips for Making Shareable Content

5 Simple Tips for Making Shareable Content

If our current social media habits were any indication of our childhood ways, then we never would have had a problem sharing our toys, Fruit Roll-Ups or juice boxes with siblings or friends. We simply love to share online. Whether it’s information about ourselves on...