I’ve been to a lot of social media conferences, expecting to hear some tactics on how to do B2B social media, and all the presenter does is replace “consumers” with “businesses”. Chances are, I am not the only one this has happened to. Consumers and consumers acting on behalf of businesses interact inherently different on […]
You don’t have to go far to find some bad decisions companies have made on social media. (Just look here. Or here.Or even here.) You also don’t have to let a slip-up avalanche to a mudslide on the reputation you’ve worked so hard to build. Everyone knows that on the very granular level, every tweet, […]
Your company needs a social media policy, and it should not be as short as “use your common sense.” A year ago, we here at 352 Media Group were guilty of that problem. We had a small, yet budding, marketing department and we never had much need for something formal. Instead, we took the “use […]
If our current social media habits were any indication of our childhood ways, then we never would have had a problem sharing our toys, Fruit Roll-Ups or juice boxes with siblings or friends. We simply love to share online. Whether it’s information about ourselves on Facebook, interesting facts on Twitter, or the latest industry news […]