The saying goes that any press is good press. While Facebook might disagree right now, in most cases PR can be an effective and inexpensive way to get the word out about your company. Gone are the days of PR agencies being the only way to get in touch with journalists – these days anyone […]
When I met with Sarah Prevette about the Community Management job at Sprouter I had never heard the term before, and I really had no clue what the role meant within a company. This was late 2008 and it was still a really new position, without definitive job descriptions or templates. She described the job […]