Dennis Yu

Hitting the “Boost” Button is the Crack of Facebook Marketing

Hitting “boost post” is the easy button to drive tons of low cost engagement. It is a cheap high with little value. And I will show you why. Here’s an example– this brand got 5,131 likes, 351 shares, and 94 comments. But expand the comments to see what you really get… How many of these […]

Facebook Actions Can Turn Life Into A Game

Facebook Actions Can Turn Life Into A Game

By now you’ve noticed major changes to user profiles and apps on Facebook — and some new terms: timelines auto-published actions But what hasn’t been discussed is the implications to your business and why Facebook tied these two together the way they did. While the new profile timeline, scheduled to be rolled out gradually over […]