Can you choose who is in your online community?

Can you choose who is in your online community?

Originally published on TheCommunityManager.com What makes a good online community member? The concept of choosing your community members may not have occurred to you before. We (community managers) usually focus on changing the platforms, the questions we ask, the...
Should Your Brand Create A Power User Program?

Should Your Brand Create A Power User Program?

Originally published on TheCommunityManager.com When you hear about a “power user program” what comes to mind first, community or product? There’s often confusion about exactly how a power user program looks, and who’s responsible for it.  Is it the product team’s...
5 Community Types Brands Must Choose From

5 Community Types Brands Must Choose From

Originally published on The Community Manager “We need a community!  Go o’ mystical community manager, and build us a thriving community!” Shut up you. Blindly saying “We need a community!” won’t get you very far.  There are many...
The User Engagement Cycle Explained

The User Engagement Cycle Explained

Originally published on TheCommunityManager.com A lot of business experts will tell your company to “engage” people and “build community”, but what does that actually mean? It’s important, when hearing advice like this to ask...