Originally published on The Community Manager “We need a community! Go o’ mystical community manager, and build us a thriving community!” Shut up you. Blindly saying “We need a community!” won’t get you very far. There are many different community programs which are built for entirely different purposes. You have many different kinds of users. […]
Originally published on TheCommunityManager.com A lot of business experts will tell your company to “engage” people and “build community”, but what does that actually mean? It’s important, when hearing advice like this to ask “why?” and “to what end?”. The why, for me, has always been to create a positive emotional connection with users, resulting in […]
Originally published at The Community Manager How do you first get started building a community? It’s probably the most common question I hear. Communities are awesome, right? Every company wants one! But where do you start? Having built a number of communities over the past few years, I’ve learned a lot about what a healthy […]
A very important distinction for a community builder (or someone looking to hire one) to make is whether they’re focused on building internal communities or external communities. The way I see it, you can build an internal community within your existing userbase, customers or audience. OR You can build external communities which aren’t part of your […]