Think about it. Wikipedia articles on a company get more views, shares and syndication than the company fact sheet. The Wikipedia article on your executive get more eyeballs than the company-written bio. Even the Wikipedia articles on your products probably see more monitors than the product brochures. I spend a lot of time telling clients […]
This post is part of our series on Wikipedia for Marketing My biz-dev counterpart in California has discovered quite a few companies in the last few weeks that have established policies set by corporate legal, governance or communications teams against making edits to articles on Wikipedia for which the company has a Conflict of Interest. […]
This post is part of our series on Wikipedia for Marketing In this post I’d like to give marketers a few tips on how to write or improve an article on their company, while following Wikipedia’s guidelines for neutrality, verification and biographical tone. If you haven’t read the first post on whether Wikipedia is right […]