Compassion International recently attempted to takeover the Twitter account of Water.org. We were unsuccessful in our bid, coming in second by 190 votes, after three weeks of campaigning. However, we still view the outcome as a success because … well, more on that later. For now, before committing your brand and its supporters to an […]

I attend all the big social media conferences and some of the smaller ones. I’ve heard the who’s who of social media deliver keynote after keynote. I’ve read their books, and I read their blogs. Daily. I’ve learned about engaging and empowering the tribal groundswell as a trust agent of the now revolution via open […]