Chad Wittman
5 Facts You Didn’t Know About Facebook EdgeRank

5 Facts You Didn’t Know About Facebook EdgeRank

Facebook EdgeRank is the sum of each Edge’s Affinity x Weight x Time Decay. An Edge can range from Creating a Post to Sharing a Post. As an object within Facebook receives interactions it becomes more likely to show up in the news feed. This relatively straight forward algorithm can lead to complicated results. Understanding […]

The Facebook Share, It Might Make You Forget The Like

The Facebook Share, It Might Make You Forget The Like

Since Facebook implemented the “Share” option beneath a post in the news feed, there have been many viral images flying through users’ newsfeeds. This additional exposure is a direct result of users actively “Sharing” posts with their friends. The Share button is ultimately Facebook’s manual implementation of the viral effect. When a user Shares a […]

The Facebook Apps Are Coming: 4 Reasons Your Business Should Care

The Facebook Apps Are Coming: 4 Reasons Your Business Should Care

After Facebook’s flurry of new announcements at this year’s f8, many marketers wondered how these changes will affect their strategy. For most marketers, the main core of previously successful strategies still remain: Create high quality and engaging content for your target market and Facebook will reward you with impressions. Facebook Page management strategies also remain […]