Facebook recently unveiled a new metric in the API that enables us to study when a Page’s fans are online. We anonymized and aggregated a 1,000 Facebook Pages to take a look at their activity levels during Thanksgiving and Black Friday. Just looking at overall daily activity, we found that Thanksgiving had roughly “normal” traffic, […]
Facebook users are publishing content via their mobile devices at an ever increasing rate. Facebook has over 800 million monthly active mobile users, with that number continuing to grow. However, there haven’t been many new ways to publish content for Facebook Pages via mobile. But still, most page admins do not use the mobile app […]
I was recently asked “Is it smarter to ask your fans to Like or Share your Page’s content?” The source of the confusion stems from the Weight of the two objects and which object tends to have a larger dent on social lift. The answer resides in a cross section of psychology, marketing, and Facebook’s […]
Since Facebook implemented the “Share” option beneath a post in the news feed, there have been many viral images flying through users’ newsfeeds. This additional exposure is a direct result of users actively “Sharing” posts with their friends. The Share button is ultimately Facebook’s manual implementation of the viral effect. When a user Shares a […]