by Chad Wittman | Nov 6, 2014 | Uncategorized
Widely known as the most useless app of 2014, Yo has emerged from it’s shell and you should be marketing on it already. Most people still think Yo is about sending a simple Yo to your friends and at it’s core, it still is about sending a simple Yo to someone. Yo now...
by Chad Wittman | Dec 6, 2013 | Uncategorized
Facebook recently unveiled a new metric in the API that enables us to study when a Page’s fans are online. We anonymized and aggregated a 1,000 Facebook Pages to take a look at their activity levels during Thanksgiving and Black Friday. Just looking at overall...
by Chad Wittman | Aug 5, 2013 | Uncategorized
Facebook users are publishing content via their mobile devices at an ever increasing rate. Facebook has over 800 million monthly active mobile users, with that number continuing to grow. However, there haven’t been many new ways to publish content for Facebook...
by Chad Wittman | Mar 8, 2013 | Uncategorized
I was recently asked “Is it smarter to ask your fans to Like or Share your Page’s content?” The source of the confusion stems from the Weight of the two objects and which object tends to have a larger dent on social lift. The answer resides in a...
by Chad Wittman | Jan 16, 2013 | Uncategorized
Finally. Facebook has finally announced the beginning of their search conquest. Although officially in beta, yesterday Facebook unveiled Graph Search. Consider this the “big bang” of the social search. What is Graph Search? Graph Search currently enables users to now...