Widely known as the most useless app of 2014, Yo has emerged from it’s shell and you should be marketing on it already. Most people still think Yo is about sending a simple Yo to your friends and at it’s core, it still is about sending a simple Yo to someone. Yo now has marketing […]
Chad Wittman
New Data Shows Facebook’s Traffic Levels on Thanksgiving and Black Friday
Facebook recently unveiled a new metric in the API that enables us to study when a Page’s fans are online. We anonymized and aggregated a 1,000 Facebook Pages to take a look at their activity levels during Thanksgiving and Black Friday. Just looking at overall daily activity, we found that Thanksgiving had roughly “normal” traffic, […]
Posting Content From Mobile Shows Higher Facebook Engagement
Facebook users are publishing content via their mobile devices at an ever increasing rate. Facebook has over 800 million monthly active mobile users, with that number continuing to grow. However, there haven’t been many new ways to publish content for Facebook Pages via mobile. But still, most page admins do not use the mobile app […]
Should You Ask For Facebook Likes or Shares?
I was recently asked “Is it smarter to ask your fans to Like or Share your Page’s content?” The source of the confusion stems from the Weight of the two objects and which object tends to have a larger dent on social lift. The answer resides in a cross section of psychology, marketing, and Facebook’s […]
Is This The Facebook Search We’ve Been Waiting For?
Finally. Facebook has finally announced the beginning of their search conquest. Although officially in beta, yesterday Facebook unveiled Graph Search. Consider this the “big bang” of the social search. What is Graph Search? Graph Search currently enables users to now search objects that are connected with them via the Graph. You can think of the […]
Facebook Unveils “Pages” Feed – Does it actually help brands?
A few interesting things have taken place in the past few days. Here’s is a quick news cycle update: Oct 26th: Mark Cuban Tweets disdain regarding Facebook Nov 12th: Josh Constine at TechCrunch reports discovery of “Unfiltered Feed” Nov 12th: Facebook pulls down the Unfiltered Feed (as Josh notes in his article) Nov 12th: Mark Cuban […]
Is Facebook Now Pay To Play?
As Facebook continues to grow as both a marketing platform and a business, marketers increasingly begin to look at Facebook as a Pay to Play model. However, as with many things in this world, it’s not that simplistic. Facebook has evolved past being just a social network with a massive audience that was a wide-open […]
How to Diagnose and Survive the Current Facebook Reach Drought
Over the past few week or so there have been a lot of rumors about Facebook decreasing Pages’ Reach. My team at EdgeRank Checker released a quick study looking at how Pages have been impacted by this suspected change if you want to read more about the shift. In summary, we found that organic reach is down 25 percent, viral reach […]
Facebook Activates Realtime Insights
Facebook Insights have long been a source of frustration for developers and marketers alike. Often days would go by that Facebook Insights would not update. Complaints were heard, websites were built, all in frustration with an unreliable Insights platform. Josh Constine (of TechCrunch) released the scoop regarding the improvement of the reliability of Insights along […]
Using Facebook Interests Lists To Improve EdgeRank
Facebook Interests Lists were launched last week, allowing users to subscribe to their favorite interests. “Interest lists can help you turn Facebook into your own personalized newspaper… Find traditional news sections like Business, Sports, Style or get much more personalized—like Tech News, NBA Players & Art Critics.” (via Facebook) Any user is able to create an Interests […]