Carlos Gil

4 Tips for Using Video to Influence Shoppers in Retail

Last week, I attended IRCE 2014 which is the world’s largest annual retail and e-commerce event.  Through various breakout sessions and workshops, the multi-day event brought together senior level executives from brands such as: eBay, Staples, FedEx, Macy’s, Sephora and other retailers to weigh in on the role digital and social media continues to play […]

How Social Interactions Affect Consumption in Social Shopping #sofabcon14

Social shopping is becoming increasingly popular. Online retailers like Gilt, Frank and Oak, and Trunk Club use it as a selling mechanism that revolves around the influence of consumer-generated media on ecommerce outcomes. At Collective Bias‘ annual blogger conference, SoFabCon, I had an opportunity to listen to Dr. Annibal Sodero, Assistant Professor of Supply Chain […]

What makes marketing to Millennials different from Baby Boomers?

Millennials (born 1980’s to early 2,000’s) are connected human beings who are “always on” and rely on digital mediums such as Facebook, Pinterest, and Twitter to make informed buying decisions. Often times based on their friends or peers purchasing habits. On the flip side, Baby Boomers are more passive and less dependent on peer reviews […]

Retailers: Use Social Media to Engage Shoppers First, Then Focus on Selling

At the recent annual National Retail Federation convention, many marketers were left wrapping their heads around “Showrooming”, its impact on sales at on brick and mortar stores, and how-to compete with the likes of and other online retailers. Showrooming is when a customer goes into a store to ‘test’ a product only to purchase it online […]

Social Media Trends in Retail to look for in 2014

Welcome to 2014, where multi-channel marketing will be the single most important focus of your retail organization. Gone are the days of having just a social media presence on Facebook and Twitter. Today, notable brands such as Best Buy, J.Crew, Macy’s and K-Mart are integrating social media into how they interact with their customers before, […]