Pssst, wanna know a secret? “Black hat” techniques for using social media are thriving, much to the chagrin of many social media purists. It was inevitable for this to happen. For years, the concept of black hat has been tied to the SEO trade. Those who profess to practice SEO honorably decry these practices and […]
Driving into work today (April 16, 2012), I was flipping through the radio dial and caught a story on NPR about how Dole Food Company had issued a recall. Apparently, it was a fairly small matter involving about 750 cases of a particular Dole bagged salad product that may pose a threat from Salmonella. The […]
Can I ask you a question? After the initial hype surrounding Quora died down, did you stick around? If not, you have been missing out on what I think is one of the best professional networking sites around. Not only is it the best Q&A site in my opinion (compared to old school stalwarts Yahoo Answers […]
Are you confused about what your social media mission, goals, objectives, strategies and tactics are? If so, you’re not alone. For years, many marketers have gnashed their teeth over the definitions and priorities of the various pieces of the puzzle. Personally, I have worked with companies and clients for whom strategy was paramount before any […]
In early 2010, Laura Gainor was running her own photography and design business in Charlotte when her husband Brian found out he was being transferred to Milwaukee. They had just three weeks to move. Laura decided to take advantage of the move and pursue a full-time job in social media. She targeted a job opening at […]
A few years ago when I started to explore social media, I assumed that my skills as a “communications professional” were all I’d need to succeed. Good writer? Check. Technically savvy? Got it. Willing to share and engage with others? Certainly. Oddly enough, although I thought I had the bases covered, my initial efforts fell […]
