Ashley Verrill

How To Use Content To Drive Traffic To Your Website

This is the final installment in a three-part series on how to build your online presence for truly social selling, inspired by research from Jon Ferrara, founder and CEO of social CRM developer Nimble. Last time, we discussed how to apply the research you conducted in Part I to create unique, sharable content. For the […]

How To Create Killer Content Using Buyer Personas

This is the second part in a three-part series on how to build your online presence for truly social selling, inspired by research from Jon Ferrara, founder and CEO of social CRM developer Nimble. In my last article, we discussed how you lay the groundwork for a truly socialized-selling strategy by researching and creating a […]

Passion Is Key To Finding Your Buyer Personas and The Secret To Selling Online

This is the first part in a three-part series on how to build your online presence for real social selling, inspired by research from Jon Ferrara, founder and CEO of social CRM developer Nimble. Socialized selling isn’t about blasting mass emails on Linkedin, or sending out coupon codes on Twitter – customers are becoming increasingly […]