Most people are inherently lazy. No, not you of course… but those “other folks”. Those individuals make up about 90 percent of the digital landscape, at least if you subscribe to the 90/9/1 rule. Though these numbers are highly debatable, the concept at least creates a clearer picture of our responsibility in empowering others to […]
Ok, picture this… Your company receives fantastic news!!! The press release is crafted, released, and, as the tremendous marketing guru that you are, you forward this great information to all of your company’s employees for them to shout from the rooftops! … then, crickets. Your exciting news does little to motivate your team into sharing […]
Followers, followers, followers! This is the demand of every social brand, individual or organization, in the Twitter-sphere. According to an infographic on CTR (Click Through Rates) there is a law of diminishing returns the larger your follower counts rise. Averaging only 1.64% of tweets clicked, your challenge is to maximize the opportunity for tweets to be […]
I don’t remember having to look for which social stream button to click the first time I saw Charlie Bit My Finger. I just shared the link instinctively. Yet brands, desperate to make a connection, strategically research and place these icons where they deem most effective. Exactly how many places on my website landscape are there […]
“Content is king, marketing is Queen, and your blog is their castle”. It was former Salesforce Social Media Director and now startup of Addvocate, Marcus Nelson, who stated this. And though I agree, I would add an element that sustains it all… Context. Context is the “story” told: “how will your widget help me?”; “why […]