Asking a marketer to describe their brand’s content strategy is like asking my wife what she wants for dinner. You’ll hear 50 different answers that really only distill down to a handful of choices: FORMAT – “We use video, images and real-time engagement…” MEDIA – “We create paid, owned and earned experiences…” CHANNEL – “We […]
Adrian Parker
Elevate: Launching and Leading A Social Media Practice
On June 7, 2010 the late Steve Jobs took the stage at the World Wide Developers Conference in San Francisco to announce Apple’s latest break through release, the iPhone 4. The tag line read “This changes everything. Again.” He wasn’t lying. I was 6 months into my newly minted role managing social media for RadioShack, their first foray into […]