Adam Schoenfeld
2 Top Brands Succeeding at Instagram and What You Can Learn From Them

2 Top Brands Succeeding at Instagram and What You Can Learn From Them

We are still relatively early in the cycle when it comes to Instagram brand adoption. The fact that 40% of the Interbrand 100 now have a profile is quite impressive given the network’s size, mobile-only focus, and lack of features to enable corporate users. It’s clear that Instagram has quickly become its own valid community […]

Facebook Analytics: How Blogs Reacted to Steve Jobs’ Passing

Facebook Analytics: How Blogs Reacted to Steve Jobs’ Passing

Steve Jobs’ passing caused an outpouring of news, response, and emotion in the tech community and around the world. Social media became an outlet for consumers to react and reflect, as is often the case when important people leave us in this day and age. The real-time and social nature of these mediums seems to […]

Who’s Really Going to SXSW? A Twitter Analysis

Who’s Really Going to SXSW? A Twitter Analysis

The level of anticipation for SXSW is almost overwhelming. iPhone batteries are quivering at the thought of it. Geeks of all kinds are just hours aways from Austin to kick off the interactive leg of SXSW. At times like this, I go straight to the data. I naturally want to analyze the madness I’m experiencing […]

5 Twitter Audience Analytics: Beyond Follower Count

5 Twitter Audience Analytics: Beyond Follower Count

Anyone that manages a brand’s Twitter account hears a lot about follower counts. Some managers and clients look at followers as the ultimate success metric and go to great lengths to keep it growing. Certainly, follower count is useful to show reach, but many social media folks are searching for deeper insights about their audience. […]