Facebook revised their cover image policy to be more consistent with the 20% text policy for news feed ad images. They removed language restricting sales/purchase/price information, call-to-actions, or company websites from being on the cover image. The policy now simply says: “All covers are public. This means that anyone who visits your Page will be […]
Facebook rolled out new threaded replies to pages yesterday. This allows page admins to reply to individual comments from fans on a post and create threaded conversations. Additionally, they’ll be pushing out active-thread sifting – a feature that orders the most active conversations on a post to the top of the post. Pages with more […]
This week, Facebook announced a redesign to the News Feed that will impact content and advertising strategies. While the new design is slowly being rolled out, here are some key takeaways and implications for brands: 1. Your Page’s Performance Will Not Be Impacted (yet) This is not a delivery change, it’s a redesign. This does […]
In late December, Facebook clarified an existing policy on how much text was permitted on cover images and promoted images. Long a source of confusion for content developers, Facebook announced that promoted image content could not contain more than 20% text. Most marketers were quick to say Facebook would have no way to enforce such […]
We know Facebook is testing a new personal profile Timeline with more of a single column look. This design appears to be somewhat of a hybrid between the old “tabbed” profile format and the new “timeline’ format. More details about this new Timeline design continue to surface. The new format lists all content posts in […]
Facebook has made several changes to its messaging system including both a filtering system and a paid service for contacting Facebook users outside of your friend network. The filtering system allows users to restrict messages in their inbox to be only from friends or “people they may know” (friends of friends). All other messages will […]
Yesterday, Facebook announced changes to their app permission process. This is related to the pop-up you get from an app (i.e. Spotify or Groupon or Fab) that asks for your permission for an app to access your information and post on your behalf. Previously, this was a one-click process – you would select “okay” and […]
Facebook is testing threaded comments with some pages. This would allow users to reply to specific comments on a page post and break those comments off as a separate discussion on the page. These threads would appear on the news feed as well. This is currently being tested on a few pages, not personal profiles. […]
It looks like Facebook has begun rolling out a new notifications option for pages. This will allow fans to select whether or not they’d like to receive updates from the page and whether or not they’d like to see them in their news feed. This feature has been available on personal pages for some time but […]