2012 was an interesting year for location-based services (LBS) and the marketing capabilities that come hand in hand with these services. In some ways, it feels like LBS grew up this year. Over this past year, these services became more like electricity versus shiny new objects. In fact, Apple’s latest mobile operating system, iOS6, features […]
Originally posted here on 12/29/11. For anyone that follows the location-based services space, there is no doubt that it has been a big year. With several key acquisitions (Whrrl, WHERE and Gowalla), transitions (Facebook), going-out-of-businesses (Bizzy) and key partnerships (Foursquare and American Express), there has been a lot to keep track of. To that end, […]