Are You Using Social Media Tools To Pretend To Care?


TikTok Marketing Course for Business
Stop chasing likes. Start building engaged audiences. In this training, you'll learn how to create the TikTok content your audience wants, including tactical video marketing strategies for content process, production and development, audience growth and engagement, the ideal tech stack, and more. Lessons also apply to Instagram Reels and YouTube Shorts.

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Stuart Tracte (@stwo) got some good video today of Brian Simpson (@bsimi) of the Roger Smith Hotel (@rshotel) talking about Community Management. Brian was summarizing a couple thoughts at the Community Managers NYC Meetup. He focused on using social media tools to better your offline interactions rather than just online conversations. “We don’t use the tools as a way to pretend. I don’t think anyone should do that. Use them to make your business better.” said Simpson. How can you do this with your business? How can you look past the tools and bring the benefit to your offline relationships with stakeholders? ]]>


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