Stop chasing likes. Start building engaged audiences. In this training, you'll learn how to create the TikTok content your audience wants, including tactical video marketing strategies for content process, production and development, audience growth and engagement, the ideal tech stack, and more. Lessons also apply to Instagram Reels and YouTube Shorts.
Instagram videos don’t have to revert to your typical 15-30 second TV commercial. The best videos can, and should be raw, fun, and inventive.
When it comes to Instagram Video, users have been experimenting with more and more ways to create compelling fifteen-second video masterpieces.
Finding unique Instagram templates that your business can use consistently is very important. And original video concepts are one great way to accomplish that.
Instagram is becoming the place for visual storytelling and brands have fully adopted video since it was introduced.
There’s something genuine and authentic about the relationships people have on Instagram. It is more personal. You feel like you’re seeing a tiny window into another person’s life through snapshots and quick videos.
There are some really cool apps out there designed to make shooting and editing video on the go really simple, we’ve compiled a list of a few that strike our fancy below.
1. iMovie (iOS)
Apple’s own movie editing software is the standard for iOS , allowing users to make edits of the movies shot on their phone on the fly with professional transitions, music, text, and other visual effects. Experiment with their templates and you could find yourself with a mini masterpiece in minutes.
Being one of the original apps for Instagram-ready cropping, Instasize has long been the go-to photo editing tools for content creators. Now with a lot more to offer than Instagram-ready crops, the app allows you to achieve double-tap worthy photos without the need for technical know-how.
After choosing an on-brand filter, you can also include stylized text overlays to your photos. Play around with shadows and cool fonts to get a unique photo that instantly stands out.
Used by Malik Bendjelloul in his Oscar-winning film “Searching for Sugar Man”, 8mm Vintage Camera provides another unique layer of filters to create old vintage-style video on the fly.
Fashion or beauty companies could be taking advantage of this to showcase not just their brand’s styles, but videos of lifestyles associated with the brand.
4. PicPlayPost (iOS)
This app has been sweeping the nation and is perfect for combining multiple videos together in a collage, or even more interesting, combining static content with motion. This dynamic content makes for a truly unique video experience.
I first noticed this app from hip hop artist Freeway but soon after that saw Starbucks experimenting with it on their page. As you can see it garnered quite the reaction from their community and 52,000 Likes on the post.
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Nothing says tranquillity like a morning coffee on the edge of the beach, waves lapping at your feet.
Starbucks is able to put you into that mindset. And while they used an Iced Coffee here, I can smell the beans roasting just thinking about it.
There’s nothing quite like a great time lapse video but often times that takes too much careful planning to pull off quickly (not to mention time, money, and a great location).
Lapse it cuts down all of those things into one handy little app which shoot a stream of continuous photos, then splices them together at whatever interval they choose. Lapse It then renders video in seconds and saves it to your phone for easy uploading.
Here’s an amazing video that was shot using an iPhone with Lapse It.
What are some of your favorite apps for editing video on a smartphone?
Let us know in the comments below.