Engagement is Dead. The New Metric is Attention.

Engagement is Dead. The New Metric is Attention.

Guest post by Carrie Kerpen, CEO of Likeable Media and author of the book “Work It: Secrets for Success from the Boldest Women in Business” At the dawn of social media (2004 if you start at Facebook, 1997 if you are a Six Degrees purist), the mark of...