7 Reasons Why Social Fresh EAST Is A Can’t Miss Event


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Next year, Social Fresh is hosting two larger conferences. Social Fresh EAST and Social Fresh WEST. And you will not want to miss either of them.

We have a lot of things in the works for 2012. We will be announcing them over the next month and into 2012. But one of our key goals is to focus on our events and make them bigger and better than ever.

You will see the same great content with even better speakers and even larger audiences.

Social Fresh EAST will be in Tampa, FL on Feb. 6 & 7.

We have announced our first round of speakers and opened up tickets as of today. The sooner you buy your tickets the better deal you will get. So get more info now and sign up soon.

1. Back Up Your Social Media With Research

Social Fresh produces social media conferences that are focused on actionable results. And using sound research, data, and testing helps all of us as marketers more forward more quickly with best practices.

Argyle Social, eMarketer, and HubSpot will all be present at Social Fresh EAST, covering topics like B2B Lead Generation with Kipp Bodnar, Lessons From the Top 500 Online Retailers with Eric Boggs, and a State of Social Media Industry Report from Jesse Catlin.


2. Info-Packed Training Sessions, 14 In All

We bring you 14 total training sessions at Social Fresh EAST (at least, maybe more). These sessions are all individual speakers presenting on actionable topics. There are not other sessions going on at the same time that you might miss. There are not panels that take 10 minutes of introductions to get started answering basic questions.

Each session is selected by our content committee to bring you an experienced speaker, with real insights in advanced social media marketing. Social Fresh is known for our speaker quality. And we are bring that to you in spades at Social Fresh EAST.

Most of the sessions at Social Fresh EAST will be 30 minutes in duration. We challenge our incredibly smart speakers to focus on more narrow topics and focus their presentations on their most valuable knowledge.

Each session is curated to be valuable for all social marketers. From our Fortune 500 attendees to small startups to the agencies that fill the room.

10 of the speakers joining us on February 6 & 7 are listed below for you. We will be announcing the rest this week and next week.

3. The Best Social Media Industry Networking

Each day at Social Fresh builds in networking opportunities. And our attendees are social media professionals, so the learning does not stop when speakers leave the stage.

In fact, the conversations during lunch, networking breaks, or our closing receptions might actually be where you learn the most. Talking about what you just saw a speaker present on, is the best way to cement that knowledge and figure out how to best act on it with your peers.

4. Leading Brand Lessons

An important part of Social Fresh are the brand lessons that leading companies have learned as they break new ground in such a fast paced industry. From the sponsored Tweets of RadioShack to the publishing powerhouse at AOL.

Sessions that give you a behind the scenes look at how these brands are using social to build better businesses and empower consumers are critical to moving us all forward.


  • Adrian Parker of RadioShack
  • Shauna Causey of Nordstrom
  • Matthew Knell of AOL

5. Top Industry Experts

We love to bring smart people to talk at Social Fresh events. Sometimes they are at big brands. And sometimes they are running agencies and vendor services that drive much of the innovation in social media marketing.

Brian Person has been an industry leader for years, Bryan and Live World have done a lot to push the customer service side of the industry forward. Chuck Hemann is doing some great work at one of the largest PR firms in the world, Edelman Digital. There he leads the way on analytics and metrics. And Jane Quigley has quietly been working with some of the biggest brands to push their social media marketing to a level where return on their investment is clear.


  • Bryan Person of Live World
  • Chuck Hemann of Edelman Digital
  • Jane Quigley of Strategy JQ

6. Three Awesome Keynotes

Our past keynotes include David Armano, Paula Berg, Chris Barger, CC Chapman, Amber Naslund, Peter Shankman, Maggie Fox and many more. In Tampa, Social Fresh EAST will include three keynote speakers that are some of our best yet.

Jay Baer of Convince & Convert is one of the highest rated speakers in Social Fresh history. His unique blend of tested industry knowledge plus plenty of humor and stage presence to keep you on the edge of your seat makes him one of the top social media speakers, period.

We are extremely excited to welcome him as one of our keynote speakers at our first social media conference of 2012. We will be announcing our two additional keynotes over the next two weeks. Stay tuned.


  • Jay Baer of Convince & Convert

7. Sunshine

Yes, it is true. Tampa in February has a few warmer benefits when compared to most of the country. So if you are stuck in Chicago, New York, Boston or any city that will still be a bit chilly in February. Join us in Florida for a few days. Last year, the temperature was 80 degrees.

So if none of the above, awesome content sells you on Social Fresh EAST, then we won’t tell anyone if you just want to take a couple days away from the office to meet some cool people and sit by the pool. But we both know that this is a conference where you will not miss the sessions.


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