Wray Ward Real Conversation Video

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Wray Ward Real Conversation Video

09.01.2009 · Posted in Content, charlotte

As part of Wray Ward’s sponsorship of Social Fresh, they put together this very hip video talking about what turning social media into a real conversation. Very cool concept, as the video jumps from Twitter to Facebook to Youtube, all while demonstrating some of the usefulness of social media as a business tool.

Tags: Facebook, sponsor, Twitter, wray ward, Youtube

jayfraser

Interesting explanation of sorts about social media and business. Its now one step beyond that old buzzword, "CRM." But MARCOM is not marketing per se, its the by product of marketing.

Creating social communities based on products or companies is a new and still emerging world. Keep at it. Its changing each moment.

Cheryl Smithem

And listening. No one said listening? Listen first and more. Inquire and participate.

mckra1g

I think a more elegant way to connect the dots would have been to say, "...and in the process, drive sales." Certainly, customer engagement helps in creating products which are ultimately purchased by consumers. The emerging symbiotic relationship generated by social media/marketing is an organic, evolving tool which will help companies respond to those to whom they wish to market/sell more effectively. It is an interesting chicken and egg combo which defies easy description.

Jim Mitchem

I understand that this video is geared to businesses - but "most importantly drive sales"? I think maybe that's the residual effect of the most important thing - making sincere connections with an audience. If you go into this with the idea that driving sales is the most important thing, the audience will know it. Regardless of how 'well' someone engages them - it's still a pitch. And that's the tough part. David Ogilvy once said, "The customer isn't an idiot. She is your wife."

93octane / Lyell E. Petersen

This comment was the one that "could result in some kind of backlash from Wray Ward?" Seriously? Wow. I'd comment more, but I'm heading out for another kool-aid drinking hugfest. BRB.

Nathan Richie

Jim -

Always the antagonist aren't you. That's what makes you so fun to watch and engage with.

The only point I'll make as a long time marketing and sales guy is...you're kidding yourself if you only subscribe to the kool-aid drinking hugfest I run tino among some Social Media folk that believe this big shift is only about just getting along, being authentic and building trust.

You know full well the reason companies want that trust and conversation, and agencies like Wray Ward are eager to integrate it into marketing plans for advertisers is....SALES. End of story. Otherwise, what's the existence of a company and value of it's brand for?

Nathan Richie
NR Creative Group

TyDowning

Un-stininkin believable...That is an incredible video WrayWard....