A (satirical) look at why companies should NOT invest in social media. Also a purely self-absorbed, promotional, shameless video series for Social Fresh social media conference events.

REASON #1
If you would prefer thousands of people to talk about your company badly without replying, allowing false assumptions or one customer’s bad experience to become a national news story that spirals into a 3 day revenue loss for your brand. If you prefer not being involved in that conversation at the very beginning and would rather just spend millions to make up for it after the fact

Then you should NOT invest in social media.

HOWEVER, if you do then you should go to Social Fresh.