How Do You Determine The Engagement Of Your Twitter Audience?

by Jason Keath on Aug 05, 2011

This quality video from Socialflow talks about a study they did to measure audience engagements of 6 major media Twitter accounts. Should you be more concerned about followers, retweets, or clicks on links to your content? Smart questions from a very interesting study.

Who do you think would have a more engaged audience: Fox News, Al Jazeera, or The Economist? And how would you define “most engaged?” Socialflow took a close look.

 

An audience analysis of prominent mainstream media news accounts on Twitter. To view the full study click here
blog.socialflow.com/​post/​7120243870/​audience-study

 

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CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...