How Do You Determine The Engagement Of Your Twitter Audience?
This quality video from Socialflow talks about a study they did to measure audience engagements of 6 major media Twitter accounts. Should you be more concerned about followers, retweets, or clicks on links to your content? Smart questions from a very interesting study.
Who do you think would have a more engaged audience: Fox News, Al Jazeera, or The Economist? And how would you define “most engaged?” Socialflow took a close look.
An audience analysis of prominent mainstream media news accounts on Twitter. To view the full study click here