Wikipedia Marketing
The below is a crowdsourced book on Wikipedia Marketing curated by Social Fresh.
If you need an introduction or a refresher on Wikipedia Marketing without scouring the web for hours for the best stuff, we have you covered.
This is part of our free social media training series of resources. Dive into the best resources on Wikipedia Marketing below.
A Tricky Relationship
Wikipedia is always one of the top 10 websites in the world by traffic. It has over 20,000 English articles an is commonly the top search result in Google for any number of topics, people and companies.
For many companies Google ranks a Wikipedia page as the top result. Something the company does not own, and yet most people looking for information on them, will find this webpage and trust it.
As marketers, looking to Wikipedia as a tool becomes tricky. Marketing language of any kind is in fact banned from Wikipedia. But to ignore this open market of information that gets so many eyeballs seems short sighted as well.
How To Use Wikipedia As A Marketer
- Wikipedia for Marketing, Should Your Business Use It? - David King
- Wikpedia 101 For Brands - Nicole Landguth
- 4 Steps to Writing a Corporate Wiki - David King
- FAQ: Creating Wikipedia Policies For Your Company - David King
- 3 Ways for Marketers to Handle Disputes on Wikipedia - David King
- 86% of Company Wikipedia Pages Are Incomplete [INFOGRAPHIC] – David King
- Wikipedia Blocks 10 Users From PR Firm, Cautionary Tale – David King
- Why Wikipedia Needs Marketers – David King
- Why Wikipedia Is More Important Than Twitter – David King
These resources should be a useful guide for improving your brand presence on Wikipedia. Go forth and get your Wiki on.
