Social Fresh

The Crowdsourced Twitter Marketing Book

This is a crowdsourced book on Twitter Marketing curated by Social Fresh.

If you need an introduction or a refresher on Twitter Marketing without scouring the web for hours for the best stuff, we have you covered.

This is part of our free social media training series of resources.

Dive into the best resources on Twitter Marketing below.

1. Why Use Twitter?

“It’s like being delivered a newspaper whose headlines you’ll always find interesting – you can discover news as it’s happening, learn more about topics that are important to you, and get the inside scoop in real time.” – Twitter

1. 15 Business Benefits of Using Twitter – Marketing Jive
2. The Many (5) Uses Of Twitter – Tamar Weinberg
3. 20 People’s Biggest Benefit From Using Twitter – Rachel Levy
4. 50 Ideas On Using Twitter For Business – Chris Brogan

2. How To Create An Account And Get Started

“The point is getting in the flow, and having it wash over you.” – Stow Boyd

1. Practical 101’s: Getting Started With Twitter – Dave Fleet
2. Twitter: How To Get Started Guide For Twitter – CIO Magazine
3. Beginners Quick Start Guide and Tutorial to using Twitter – Tony Hsieh, Zappos CEO
4. 27 Twitter Laws To Follow – Renee Warren
5. 10 Basic Twitter Terms You Need To Know – Sprout Social
6. Twitter Etiquette Guide – Chris Brogan
7. A Field Guide To Twitter Language – John McAuthor
8. 7 Rules For Establishing A Corporate Presence On Twitter – Socialized PR
9. Twitter Business Best Practices – Twitter

3. Twitter Branding: Your Avatar and Background

“People judge books by their covers. On Twitter, your avatar is your book cover and may even make the difference between someone reading your tweet or scrolling right past it.”

1. 5 Quick Tips To Help You Find Your Twitter Profile Picture – All Twitter
2. 6 Tips For Creating A Great Twitter Avatar
3. How To Create A Twitter Avatar You Can Be Proud Of – OneXtraPixel

4. How To Get More Followers

“If there’s a secret sauce of social media, it’s the ability to find and be found by the people who want to find you but don’t know you exist.” – Chris Penn

1. How To Build A Twitter Audience In 8 Steps – Chris Penn
2. Twitter 101: The 4 Tenets of Building a Twitter Following – Katie Morse
3. 10 Ways To Increase Your Twitter Followers – Kevin Rose
4. Get More Twitter Followers Today – Chris Brogan
5. 5 Tips To Grow Your Twitter Presence – Darren Rowse
6. How To Get 1000 Twitter Followers – Kristina Kennedy
7. Promoted Accounts – Twitter
8. Al Jazeera’s Promoted Twitter Trends See Huge Follower Growth – Social Fresh

5. Twitter Strategy

1. 15 Ways To Use Twitter For Business – Kipp Bodnar
2. How To Get More Twitter Engagement - Social Fresh
3. 3 Customer Acquisition Methods for Twitter - Social Fresh
4. 4 Tools to Better Time Your Twitter Updates - Janet Aronica
5. Event Hashtags: Lessons Learned – John McArthur
6. Do Auto DMs Work? – Chris Penn
7. 7 Indicators of Twitter Influence - David Armano

6. Twitter Chats 101

“It is an extremely rewarding and exciting experience. It’s an opportunity to bring people together and engage in valuable and insightful discussion.” – David Spinks

1. Twitter Chats, The Ultimate How To Guide – Becky Johns
2. 10 Steps To Creating a Successful Twitter Chat – Mack Collier
3. Twitter Chats: A Goldmine of Traffic, Followers and Knowledge – Twitip
4. Twitter Chat Tips – Social Media Today
5. A Master List of Twitter Chats – Google Doc

7. Twitter For Customer Service

“Watching Twitter search… provides information even before calls come in. We are then able to react to it and provide Customers the best information.” – Frank Eliasan

1. How To Use Twitter For Customer Service – Ben Parr
2. The Story Of ComcastCares – Frank Eliasan
3. 7 Twitter Customer Service Brands – Chromatic
4. Twitter, Customer Service, and Good Brand Management – Valeria Maltoni

8. Twitter Advertising

“Advertisers are using the service to target consumers who are interested in real-time information about events.” – Amir Efrati

1. 3 Lessons For Better Promoted Tweets Campaigns – Tristan Handy
2. Twitter Ads: Here’s What Works – Amir Efrati
3. Twitter Recommends Buying Promoted Tweets, Trends and Accounts Together For Best Results – Peter Kafka
4. Inside Twitter’s Sales Machine: A Secret Guide for Advertisers – Peter Kafka

9. Twitter Retweets

“If we want to be able to create contagious Tweets, we have to know what contagious Tweets look like.” – Dan Zarrella

1. How to Get Re-Tweeted - Rand Fishkin
2. How to Get Retweeted – Guy Kawasaki
3. How to Get Retweeted The Formula – Louise Doherty
4. Tweetbait: 7 Ways to Get Retweets – Brian Carter
5. Retweet Decision Model – Dan Zarrella
6. What Gets Retweeted and What Doesn’t - Blogging Bookshelf
7. Get More Retweet Action – Chris Brogan
8. How To Get More Retweets On Twitter – Him Garst
9. The 20 Words and Phrases That Will Get You the Most ReTweets – Dan Zarrella

10. Scheduling Tweets

“Automating tweets is like sending a mannequin to a networking event.” – Scott Stratten

1. Is It Worth It To Repost Tweets? – Adam Covati
2. Learn The Best Time To Tweet With Timely – Social Fresh
3. The Biggest Secret In Social Media – Chris Brogan
4. How Many Times Should You Tweet Your Blog Post? – Aaron Lee
5. 10 Apps To Schedule Future Tweets – Māris Daģis
6. Why Twitter Automation is Bad – Scott Stratten

11. Twitter For Events

1. 14 Tips to Live Tweet Events Effectively

12. Twitter Analytics

1. Twitter Analytics, 4 Tools For Your Business

13. Great examples

“It’s never about the tools. it’s about how people use them. It’s about the interactions.” - David Armano

1. How RadioShack Made Their Twitter Sponsored Trend Go Viral – Nicole D’Alonzo
2. 10 Corporate Twitter Accounts Worth Following – PCmag
3. Zappos and Southwest Get Direct Engagement - Logic + Emotion
4. 10 Tools To Make The Most Out Of Twitter – Onextrapixal