The Crowdsourced Facebook Marketing Book

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This is a crowdsourced book on Facebook Marketing curated by Social Fresh.

If you need an introduction or a refresher on Facebook marketing without scouring the web for hours for the best stuff, we have you covered.

This is part of our free social media training series of resources. We have created several other training resources on Twitter, blogging, Wikipedia and more.

Dive into the best resources on Facebook marketing below.

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Chapter 1. Facebook Marketing, Getting Started

“As with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.” – Hubspot

How To Use Facebook for Business – Tamar Weinberg
10 Steps To The Ultimate Facebook Fan Page – Ayelet Noff
How To Build The Perfect Facebook Page – Tamar Weinberg
Facebook For Business Marketing Kit – Hubspot
Facebook Marketing, Ultimate Guide – SEOmoz
21 Creative Ways To Increase Facebook Fans – Mari Smith

Chapter 2. Facebook Branding

“Building a good, solid Facebook page may look easy and it is the best Facebook pages that excel at making it look so easy, however, maintaining an online community is not at all easy.”
- Ayelet Noff

35 Creative Facebook Fan Page Photo Strips - Social Fresh
How To Design A Kick Ass Facebook Fan Page – Piotr Krzyzek
How To Optimize Your Facebook Page For Visual Branding – Tim Ware
35 Facebook Fan Page Profile Photos – Nikunj Tamboli
Branding Your Facebook Page – Alyssa Dahl
Facebook Page Branding Lessons – Aimee Sway

Chapter 3. Facebook Advertising

“You want to send someone who engages to the most valuable destination.” – Tom Johansmeyer

Four Questions to Ask Yourself When Placing a Social Media Ad – Social Times
Are You Missing The Biggest Opportunity In Facebook? – Justin Kistner
5 Fast Tips For Your First Facebook Ads - Renee Warren

Chapter 4. Facebook Custom Landing Tabs

“With the exception of baking the “like” button into your website, the best way to generate new fans on Facebook is to create a custom landing tab.” – Jay Baer

5 Simple Ways To Create Custom Facebook Landing Tabs – Jay Baer
8 Low Cost Facebook Tab Creator Tools – Lisa Peyton
How to Set Up a Facebook Custom iFrame Landing Page Application – HubSpot
Facebook for Business: Custom Tabs – Firebelly Marketing

Chapter 5. Facebook Reveal Tab

A reveal tab (AKA Like Gate, Fan Gate, etc) is a landing tab where non-fans see one page and fans see something different. Lots of Facebook software does this, but here are a few geeky Do-It-Yourself solutions.

Easily Add An iFrame Reveal Tab (NO PHP) - Diana Freedman
Get More Fans With A Fan Gate (SOME PHP)- MyWifeQuitHerJob.com
Like Gate Facebook iFrame Tutorial (WITH PHP) - Evan Johnson

Chapter 6. Facebook Like Button

“Liking a brand’s fan page on Facebook adds emotion to the relationship and can make the link between the brand and consumer more genuine.” – Pam Sahota

Facebook Like Button vs. Facebook Share Button – Bruce Houghton
Adding the Facebook Like Button to Your Site and Revisited – Duct Tape Marketing
Facebook Like Button Examples – Social Fresh

Chapter 7. Facebook Status Updates

“With people scanning news feed updates all the time it helps to add some creativity to really make your status updates stand out from the pack.” – Garin Kilpatrick

Free 64 Facebook Content Tips [eBook] - Jason Keath
5 Ways To Keep Facebook Content Fresh - Jon Thomas
10 Cool Ways to Customize Your Status Updates – Garin Kilpatrick
Writing for Facebook? Use Nouns and Verbs - Dan Zarella
How Often Should I Update My Facebook Page? – Chad Wittman

Chapter 7.5. Edgerank

“You may not realize it, but News Feed only displays a subset of the stories generated by your friends.” – Jason Kincaid

How Math Controls Social Media – Jason Keath
Edgerank, The Secret Sauce of Facebook’s Newsfeed - Jason Kincaid
How To Improve Your Edgerank - Chad Wittman
Does Using A 3rd Party Service Decrease Your Engagement? – Chad Wittman

Chapter 8. Facebook Page Management

“In order to be truly successful in building a live and engaging community on the web, you need to have both a positioning strategy and an execution plan in place.” – Pradeep Chopra

How to Build a Great Company Facebook Page – Pradeep Chopra
26 Facebok Fan Page Tips for Business Users – Jimmy Gilmore
8 Ways to Optimize Your Brand’s Facebook Page – PR Daily
7 Tips for Managing a Facebook Wall – PR Daily
“People Talking About This” Defined - Brittany Darwell

Chapter 9. Facebook Photos And Video

“The profile image on your brand’s Facebook Page is valuable real estate. Take advantage of that.” – Firebelly Marketing

Facebook for Business – Profile Image - Firebelly Marketing
Facebook Video Apps - via Reel SEO
How Brands can best use video on Facebook [video] – ClearSketch
35 Creative Facebook Fan Page Photo Strips - Social Fresh

Chapter 10. Facebook Polls

“Voting on something means the person has to take at least 2 seconds to actively think about your product or business.” – Visual Alliance Media

Add Polls to Your Facebook Page – via Polldaddy
How to set up a poll on your Facebook fan page and get votes – via Schipul Marketing
Top 3 Reasons You Should Love Facebook Polls – via Visual Alliance Media

Chapter 11. Facebook Page Policies

“Creating a set of “house rules” will encourage productive participation by users and grow a transparent community.” – Becky Johns

How To Create Facebook Community Guidelines – via Becky Johns
Facebook Advertising Guidelines – via Facebook
Facebook Promotions Guidelines – via Facebook

Chapter 12. Dealing With Facebook Page Spam

“When spammers post rubbish on your wall, you need to act quickly to remove it and ban the person who posted it from being able to post again.” – Wendy Moore

Is Facebook the New Spam Heaven? – Om Malik
Facebook makes it easier to stop fan spam – via HubSpot
How to Remove an Unwanted Spam Post from your Facebook Fan Page – Wendy Moore

Chapter 13. Facebook Groups

“The main purpose of groups is to help Facebook users socialize around any topic or community.” – All Facebook

Facebook Groups Vs Pages: The Definitive Guide – All Facebook
The New Facebook Groups: All You Need To Know – All Facebook
How to Get Started with Facebook’s New Groups – Read Write Web

Chapter 14. Facebook Events

“If you’re creating a participatory project on Facebook, consider creating an event rather than a Facebook page.” – Alexandra Samuel

13 Tips for Using Facebook Events – Alexandra Samuel
How to use Facebook event check-ins – via The Wall
How to use Facebook events to promote your business – via The Final Post

Chapter 15. Facebook Insights

“A marketing campaign is only as good as your ability to measure it. The fans, follows and friends don’t mean anything on their own.” – Small Biz Trends

5 Facebook Insights metrics to track-and why – Arik Hanson
Getting your feet wet in Facebook Analytics - Small Biz Trends
How to use Facebook Insights to Better Engage and Understand Your Fans – String Can Interactive
How To Measure Your Facebook Engagement – Mari Smith
“People Talking About This” Defined - Brittany Darwell

Chapter 16. Facebook Places/Deals

“One of the greatest aspects of Facebook Deals is that you can build loyalty among your customers.” -Nick O’Neill

How To Use Facebook Places And Deals - Michael Stelzner
Facebook Deals Brings Customers to Your Facebook Place – PC World
How To Use Facebook Places For Your Business – All Facebook
The Complete Business Guide to Facebook Deals – All Facebook

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