Comments on: The Secrets Behind Real Blogger Outreach http://socialfresh.com/the-secrets-behind-real-blogger-outreach/ The Business of Social Media Wed, 08 Feb 2012 04:23:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: jakrose http://socialfresh.com/the-secrets-behind-real-blogger-outreach/#comment-1557 jakrose Tue, 07 Dec 2010 14:24:00 +0000 http://socialfresh.com/?p=2870#comment-1557 Glad it helped Tim. Be sure to check out other articles on Influence from the site as well http://socialfresh.com/tag/influence/ Glad it helped Tim. Be sure to check out other articles on Influence from the site as well http://socialfresh.com/tag/influence/

]]> By: Tim Mears http://socialfresh.com/the-secrets-behind-real-blogger-outreach/#comment-1556 Tim Mears Tue, 07 Dec 2010 12:38:00 +0000 http://socialfresh.com/?p=2870#comment-1556 Thanks Jason, this article was really helpful. I have just started a social marketing post at a digital experience agency who are looking to expand this area of their business. Task number one is blogger outreach for a new online gaming format. This info has been invaluable. Tim www.pancentric.com Thanks Jason, this article was really helpful.

I have just started a social marketing post at a digital experience agency who are looking to expand this area of their business.

Task number one is blogger outreach for a new online gaming format. This info has been invaluable.

Tim
http://www.pancentric.com

]]> By: sofresh http://socialfresh.com/the-secrets-behind-real-blogger-outreach/#comment-1043 sofresh Mon, 19 Jul 2010 22:59:00 +0000 http://socialfresh.com/?p=2870#comment-1043 Ha. Would love to come see the insiders tour of Zappos. Sounds fun. Glad you<br>liked the post. Thanks for commenting. Ha. Would love to come see the insiders tour of Zappos. Sounds fun. Glad you
liked the post. Thanks for commenting.

]]> By: Amelia http://socialfresh.com/the-secrets-behind-real-blogger-outreach/#comment-1042 Amelia Mon, 19 Jul 2010 22:42:19 +0000 http://socialfresh.com/?p=2870#comment-1042 Awesome information, Jason. I love the dating analogy. If you ever want to come see the Zappos Family, you more than welcome. Schedule a tour at <a href="http://www.zapposinsights.com" rel="nofollow">www.zapposinsights.com</a>.<br><br>Thanks for the shout out and have a great day,<br><br>Amelia and the Zappos Insights team Awesome information, Jason. I love the dating analogy. If you ever want to come see the Zappos Family, you more than welcome. Schedule a tour at http://www.zapposinsights.com.

Thanks for the shout out and have a great day,

Amelia and the Zappos Insights team

]]> By: Scott Hepburn http://socialfresh.com/the-secrets-behind-real-blogger-outreach/#comment-1041 Scott Hepburn Mon, 19 Jul 2010 21:28:17 +0000 http://socialfresh.com/?p=2870#comment-1041 Good post, Jason -- one of my favorite topics.<br><br>The "I need you, you need me" aspect is more relevant in blogger relations than it was in traditional media relations. When newspapers and broadcast media were thriving, individual journalists didn't need PR pros to promote their content; publishers did that for them. Old school journos' livelihood didn't fluctuate with daily fluctuations in readership or pageviews.<br><br>Today, though, that's not true. Many laid-off journalists are trying to reinvent themselves as self-employed blogger-journalists. That means relying on ad revenue, subscribers, pay-for-content, and -- ultimately -- traffic. Even journos at large publishers have added responsibility for using social media to drive traffic.<br><br>Is RT'ing a journo-blogger's links fair game for building a relationship? What about #FollowFriday? Some PR pros have larger Twitter audiences than their reporter counterparts, creating a "Who needs whom?" question. Are their ethical concerns? (ex., If you keep giving my client publicity, I'll keep RT'ing you and promoting your articles. Wink, wink.)<br><br>Blogger relations is tricky. And you're right: Most brands have only a beginner's understanding of how it works. Good post, Jason — one of my favorite topics.

The “I need you, you need me” aspect is more relevant in blogger relations than it was in traditional media relations. When newspapers and broadcast media were thriving, individual journalists didn't need PR pros to promote their content; publishers did that for them. Old school journos' livelihood didn't fluctuate with daily fluctuations in readership or pageviews.

Today, though, that's not true. Many laid-off journalists are trying to reinvent themselves as self-employed blogger-journalists. That means relying on ad revenue, subscribers, pay-for-content, and — ultimately — traffic. Even journos at large publishers have added responsibility for using social media to drive traffic.

Is RT'ing a journo-blogger's links fair game for building a relationship? What about #FollowFriday? Some PR pros have larger Twitter audiences than their reporter counterparts, creating a “Who needs whom?” question. Are their ethical concerns? (ex., If you keep giving my client publicity, I'll keep RT'ing you and promoting your articles. Wink, wink.)

Blogger relations is tricky. And you're right: Most brands have only a beginner's understanding of how it works.

]]> By: Scott Hepburn http://socialfresh.com/the-secrets-behind-real-blogger-outreach/#comment-1040 Scott Hepburn Mon, 19 Jul 2010 21:17:28 +0000 http://socialfresh.com/?p=2870#comment-1040 I'd love to hear more about your new job, Sue Anne. Blogger outreach is one of the most overlooked elements of a social media plan, in my opinion. It's good to hear your new gig will include that. I'd love to hear more about your new job, Sue Anne. Blogger outreach is one of the most overlooked elements of a social media plan, in my opinion. It's good to hear your new gig will include that.

]]> By: David Lurie http://socialfresh.com/the-secrets-behind-real-blogger-outreach/#comment-1038 David Lurie Sun, 18 Jul 2010 23:03:18 +0000 http://socialfresh.com/?p=2870#comment-1038 The opposite is equally true - it's so hard to reach out to brands, or even clients, using a blog, some of the time. The issue reaches out in both directions. The opposite is equally true – it's so hard to reach out to brands, or even clients, using a blog, some of the time. The issue reaches out in both directions.

]]> By: Sue Anne Reed http://socialfresh.com/the-secrets-behind-real-blogger-outreach/#comment-1030 Sue Anne Reed Fri, 16 Jul 2010 11:46:29 +0000 http://socialfresh.com/?p=2870#comment-1030 I'm about to start a job where blogger outreach is going to be a primary focus. This post couldn't have come at a better time. Thanks so much. It definitely gives me a lot to think about it, and thankfully most of my early thoughts are very similar. I'm about to start a job where blogger outreach is going to be a primary focus. This post couldn't have come at a better time. Thanks so much. It definitely gives me a lot to think about it, and thankfully most of my early thoughts are very similar.

]]> By: reallifesarah http://socialfresh.com/the-secrets-behind-real-blogger-outreach/#comment-1029 reallifesarah Fri, 16 Jul 2010 07:41:10 +0000 http://socialfresh.com/?p=2870#comment-1029 Brilliant as usual, Jason. It tales time to do it this way, but it is SO worth it Brilliant as usual, Jason. It tales time to do it this way, but it is SO worth it

]]> By: Lucretia M Pruitt http://socialfresh.com/the-secrets-behind-real-blogger-outreach/#comment-1028 Lucretia M Pruitt Fri, 16 Jul 2010 03:57:44 +0000 http://socialfresh.com/?p=2870#comment-1028 Spot on Jason. I'm adding this one to the "link it rather than rewrite it" folder. Spot on Jason. I'm adding this one to the “link it rather than rewrite it” folder.

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