Women Make up 80% of Pinterest Users [Infographic]
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With more than 70 Million worldwide users, Pinterest has been reinforcing their position as the leader for visual social networks, competing with the likes of Instagram and Vine for users’ time.
A new infographic released by Pinbooster, the leading advertising platform for Pinterest, has compiled some of the most compelling numbers on one of the most powerful demographics on the network, women (who currently make up 80% of all Pinterest Users).
Why are these stats useful? With 41% of all eCommerce sharing coming from Pinterest, there’s not just conversation happening, but real decisions and purchases. For brands in the fashion, beauty, food or home furnishings categories there is a significant opportunity to use this visual storytelling strategy to find new audiences.
Today’s largest brands aren’t simply pinning photos and recipes, they’re accelerating content generation and scaling their communities with paid amplification of social content. Pinbooster has running paid influencer media campaigns with 6,000 highly influential users and brands such as: Whole Foods, Walmart, and Yoplait.
“Because Pinterest is such a visual, search-focused, aspirational network, it’s so much better for eCommerce than any other platform,” explained Pinbooster CEO Dave Weinberg. “And because it is aspirational, users are coming on and finding all these things they love in these different categories because they’re hoping eventually they’ll have the opportunity to try, build, or buy them themselves.”
Are you currently using Pinterest to build your brand and connect with your audiences? What have been some of your most successful tactics?