irce 2014

4 Tips for Using Video to Influence Shoppers in Retail

Last week, I attended IRCE 2014 which is the world’s largest annual retail and e-commerce event.  Through various breakout sessions and workshops, the multi-day event brought together senior level executives from brands such as: eBay,...

Top Viral Videos 2013

The Top 11 Branded Viral Videos of 2013

Last year we pulled together the top branded viral videos from 2012. Be warned. This year’s top videos will play on every emotional heartstring you have. From soap to burritos to soda to jets. Branded “viral” videos are becoming a...

vine logo

Vine introduces Web Profiles

With more than 40 Million users worldwide, Vine has exploded with a unique mobile-first audience. Today Vine introduces Web profiles bringing the 6-second viewing experience to the desktop. Web profiles come with a home feed allowing users...

youtube marketing

Do Not Skip These 8 Video Marketing Fundamentals

The best thing about viral videos is that they can come from anywhere – even your backyard. And although there are simply too many unknowns to deliver a guaranteed viral video checklist, there are a few...

Freezer Burns

Creating Useful Marketing One Frozen Burrito at a Time

Photo: Jonathan Fredin from Cary Magazine “You are in two businesses,” Joe Pulizzi says. “You’re in the ‘whatever business you’re in’ business, and you’re in the media business.” Greg Ng lives, breathes, sleeps, and eats this dichotomy. But mostly, he eats. Ng...