penn-pr-seo

How Public Relations Impacts SEO

Shift Communications made a very smart hire a couple weeks ago when they picked up Christopher S. Penn. Chris is the author of White Belt Marketing, lead contributor to the Marketing Over Coffee podcast, a Social...

Shell social media crisis

Keep Calm and Stay Social: Shell's PR Nightmare

The internet is a double-edged sword. Just as corporations are free to use social media to create communities around their brand, consumers are free to create communities to bring those brands down. This past week, Canadian...

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A Blueprint For Building Your Campaign Case Study

Tracking the success of your campaign is essential for demonstrating the ROI of your marketing efforts. It will also be key when you’re pitching new business down the road, and a potential client wants to...