Pigeons

Does Mass Messaging Work in Blogger Outreach?

I have won the UK lottery so many times now, you would think I could buy the country of Nigeria and get them to stop informing me of my winnings. The email spam industry is of course...

Social Media Scavenger Hunt Best Practices

10 Best Practices For A Branded Scavenger Hunt

Scavenger hunts are, by no means, new. In fact, if you’re like me, you probably remember participating in scavenger hunts throughout school – or maybe even as a team building exercise. But with the introduction of...

Influence is About Getting Trusted Information to the Consumer

Influence Is About Information, Not Egos

I know for a fact that I have influenced several people to buy an iPhone in the past 4 years. I also know that I have convinced friends to stay at Hilton hotels and sign...

duckling

7 Indicators of Twitter Influence

Originally published as a Quora answer The NY Times recently reported what regular users of Twitter already know. Follower counts are an indicator of influence but not a very good one. And yes, followers can be...

Decision Time: Bloggers or Press?

Bloggers or Press, Who Should You Pitch?

So your product is built, your site is set up, and you’re ready to let the world know about it. The next step used to be pretty straightforward.  Write a press release, and pump it out...

Dominoes

2 New Ways To Find Influencers Quickly And Affordably

Earlier this year, I was charged with helping several clients find the “influencers” in their respective categories. It turned out to be harder than I expected. Searches on Google, Technorati, Twitter and many other sites led...

Your Advocate

How To Stop Ignoring Your Social Media Advocates

One of the great things about advocates is that you can completely ignore them and they will still love your brand, buy your products and tell others about it.  Imagine what would happen if you...