Fingers-Contest

How Ford Hijacked The Tonight Show Using Social Media

With more and more advertisers jumping into “real-time marketing,” there is significantly more competition by brands for a captive national audience. But in order to take advantage of that captive audience, brands need to move beyond...

klout-it-up

Have you seen the new Klout.com?

Klout launched a preview of their new site refresh today to a few select users. One of the big changes is that the new Klout pulls in even more data to create it’s influence scores. Previously...

customers influence

Stop Ignoring Your Most Useful Influencers: Your Customers

Originally published at SocialBusinessNews.com, written by Michelle Kostya This post is not about influence; what it is or who influences who. That topic has been discussed by people with far more knowledge than I have on the subject. Instead...