youtube

3 Big Brands That Don't Ignore YouTube

Back when advertising and media executives wore power suits and indulged in two martini lunches, the idea of pitching the television pilot you spent years writing was far-fetched, to say the least. Now imagine that television...

ABC Alphabet

The ABC's of Social Media

Social media has its own dialect, maybe its own language. It doesn’t talk the same as television, radio, or print media. Those platforms only communicate in one direction. Have you ever had a conversation with an ad...

Super Bowl 45 Commercials

A Blueprint For Online Super Bowl Ad Success

Every January marketers get giddy, knowing a bevy of Super Bowl commercials are just around the corner. And every year the dominating questions remain the same: Which commercial will be the funniest? Which commercial will be the...

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Conan O'Brien Hearts Social Media

When Conan O’Brien left NBC, the split was well-publicized: Jay Leno suddenly wanted his spot back on The Tonight Show, and Gen-X hero O’Brien was shown the door by NBC brass. Almost immediately, the Social...