community forums

Community Forums - The Unsung Hero in Social Support

Social Customer Service has become an X-Factor in developing lasting relationships with customers. But while 1 in 3 users prefer contacting brands through social channels over the phone for customer service, are they really the...

linkedin marketing

LinkedIn introduces Showcase Pages

Today, LinkedIn introduces a new feature for content marketers, Showcase pages. Showcase Pages are dedicated content hubs enabling businesses to extend their Company Page presence, effectively segmenting audiences and enabling businesses to deliver the best message...

personal-branding

The History of Personal Branding

This is how it started… There was a time when people named their businesses after themselves. They stood behind the product they built and the service they provided. They had pride in the quality of their work. These...

social customer service

The 3 main expectations customers have for social companies

Originally published on Social Business News As the world becomes more and more dependent on social media, brands are now using platforms like Facebook and Twitter to communicate with their customers. Marketing is no longer the most...