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How a Tweet Toppled the US Stock Market in Seconds

Yesterday, social media controlled the stock market . A breaking news tweet was posted to @AP, the Associated Press’s main account, reporting two explosions had gone off at the White House and President Barack Obama was...

Shell social media crisis

Keep Calm and Stay Social: Shell's PR Nightmare

The internet is a double-edged sword. Just as corporations are free to use social media to create communities around their brand, consumers are free to create communities to bring those brands down. This past week, Canadian...

How embarrassing

How To Recover From a Social Media Blunder

You don’t have to go far to find some bad decisions companies have made on social media. (Just look here. Or here.Or even here.) You also don’t have to let a slip-up avalanche to a mudslide...