social-media-predicitions-2013

We Will See Fewer “Head of Social Media” Roles in 2013

Social Fresh 2013 Social Media Predictions: 7/10 Want to be Head of Social Media for a brand you admire? Sorry. As time passes, that’s going to be increasingly unlikely to happen. Why’s that? Simple: In 2013, organizations will shift away...

social-media-predicitions-2013

Facebook Starts Building Hardware, 2013 Prediction

Social Fresh 2013 Social Media Predictions: 6/10 While Facebook may be thought of as a “social network” the reality is that this behemoth is aiming to be much, much more. Zuckerburg has been amassing a small army...

social-media-predicitions-2013

Facebook Finds True ROI In 2013

Social Fresh 2013 Social Media Predictions: 4/10 The ROI of social media has been a hot button issue since social platforms first became a viable channel for engaging with and reaching consumers. Until recently, social ROI has...

social-media-predicitions-2013

Social Media IQ Gets Respectable, 2013 Prediction

Social Fresh 2013 Social Media Predictions: 3/10 In 2013, the main new trend I see is less about something completely new than the maturing of more familiar matters. Specifically, the “Social Media IQ” of companies will increase,...