Which Social Network's Users Make the Most Money? [INFOGRAPHIC]

by Jason Keath on Jan 15, 2013

Compete ran some numbers last month on the average income levels for each of the top 6 social networking sites in the US.

They examined Pinterest, LinkedIn, Facebook, Twitter, Tumblr, and Google+.

LinkedIn of course has a larger percentage of high income wage earners than most social networks. But if the numbers below are correct, Google+ has an even more affluent user base than LinkedIn.

Google+ has the highest percentage of it’s user base from those making $100k and above. LinkedIn counts 27 percent of their social network from this same group.

Google+ also counts the lowest percentage of their user base from those making under $30k. Less than LinkedIn for the same group at 21 Percent.

Tumblr looks to be the least affluent social network, with 60 percent of its user base making less than $60k. This lower income rates for Tumblr users can be attributed to the younger demographic of the site. LinkedIn and Google+, likewise, have two of the older demographics among the most popular social networks.

View a larger version of the infographic here.

Editor’s note: The Compete infographic claims that LinkedIn has the “most notable emphasis towards a specific income demographic.” This does not seem to prove out in the actual percentage numbers of the chart, with Google+ having 30% in the $100k column and Tumblr holding 35% in the <$30k column. Please also note that the Google+ breakdown is missing 1%. 

 

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Post Author

CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...

  • http://twitter.com/lizgross144 Liz Gross

    Unfortunately, “U.S. browser population” is spelled incorrectly in every single network graph.