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Home / Quora and the Social Media Shiny Object Syndrome [VIDEO]

Quora and the Social Media Shiny Object Syndrome [VIDEO]

by on Feb 11, 2011

Commentary and analysis from Spike Jones, challenging you to “get real” and slice through the noise of social media marketing.

This week’s episode: Social Media Shiny Object Syndrome, Quora, and “Tools”

Post Author

Spike Jones

Twitter curmudgeon. Word of Mouth believer. Co-author of Brains on Fire (book). SVP Customer Experience & Word of Mouth at Fleishman-Hillard. Spike’s background includes business development and contributing strategic development – from insight to creative execution – of word of...

  • http://schneidermike.com schneidermike

    Not only are unqualified people answering questions, unqualified people are NOT answering questions. It is mind boggling how many people fail to actually answer a question within the parameters of the question when they attempt to answer a question.

  • http://schneidermike.com schneidermike

    Not only are unqualified people answering questions, unqualified people are NOT answering questions. It is mind boggling how many people fail to actually answer a question within the parameters of the question when they attempt to answer a question.

  • http://www.kaitlinmaud.com Kaitlin Maud

    ^^What he said.

  • http://www.kaitlinmaud.com Kaitlin Maud

    ^^What he said.

  • Anonymous

    SOS is just a part of human nature. We want to be “first in” and be one of the cool kids. Unqualified people are everywhere, not just Quora, in fact Twitter is chalk full of them. But isn’t Twitter kinda like a more sexy ICQ and other old chat clients? However, you also have many very smart folks on Quora, so don’t throw the baby out with the bathwater.

    The laws of natural selection apply equally to apps and SM as they do in nature. The strong most adaptable will survive. The others will die off, some quickly, some not so quickly.. cough *MySpace* cough.

    Your advice is dead on though, “buyer” beware and we purchase with an investment of time.

    Great vid. Thanks.

  • http://www.wordandmouth.com Dave Thackeray

    Is social fresh in some way affiliated to Geek Beat TV (now Geek Brief)? That outro music sounds suspiciously like the GB prog’s theme.

    Anyway irrespective of that bombshell I agree on Spike’s points (ha – geddit!). Quora IS just a ‘I’m poplar so lit’n up’ machine. But the same folks who buy ebooks will lap this stuff up. The human race doesn’t get smart just because the information is there.

    Word.

  • Spike

    Dave, that outro music is direct from the other GB (Garage Band). And thanks for the love.

  • Spike

    Dave, that outro music is direct from the other GB (Garage Band). And thanks for the love.

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