Great post here by Amber Naslund, of Radian6, about why so many people feel threatens by where social media is taking us.

“To many professionals in arenas like communications, customer service, even sales or management, social media represents a threat to their domain. Being obsolete is a scary thing. Decades of career knowledge feel feeble when parked up against the newest, fastest moving thing riding on the back of technology. Relearning what we’ve worked so hard to know already seems a daunting, even angering task.

After all, would you like to be told that the way you’ve been doing your job for decades is inherently flawed in a modern business environment?” Read more…