Pinterest launches Article Pins to target readers

by Nick Cicero on Sep 24, 2013

Five million articles are pinned each and every day, according to Pinterest. This segment of readers has never really been targeted by the site known for its glamour shots of food, fashion and crafts. That changes today with the introduction of Article Pins, as revealed in a blog post published on the company’s website.

Article pins join movie, recipe, and product pins as part of the Rich Pin family. Articles will now have more information right on the pin, specifically the headline, author, story description and link.

article pins

It has been a busy month for Pinterest. After rolling out their announcement of promoted pins last week, this week’s announcement puts them in a position to go after more users of sites like Pocket or Instapaper who like to save articles for later reading. To drum up excitement, a star-studded list of pinners are named in the post including Arianna Huffington, Alyssa Milano, Dr. OzQueen Latifah and CBS travel editor Peter Greenberg.

How to get Rich Pins

As a marketer, this now offers new opportunities to keep users interacting with article content on sites longer. While Infographics have been wildly successful on Pinterest, the addition of article pins will open up article sharing by a number of new publishing sources. Adding article pin tags to your sites can allow your blogs, releases or article content to last longer and get shared to an even wider net than before on Pinterest.

Simply put, we have come a long way from simply pinning a headline and a photo.

If you’re a business on Pinterest, here’s how to start using rich article pins

  1. Decide whether you want to implement articleproductrecipe or movie rich pins
  2. Read the developer documentation for the type of pin you chose
  3. Add the appropriate metatags to your site
  4. Validate your rich pins, then apply to get them on Pinterest

While this sounds really simple listed as 4 steps, you may want to ask your developer to set this up for you.

 

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Post Author

Nick Cicero is the Editor at Social Fresh, Director of Client Strategy at Expion, and a Marketing Consultant with experience building social campaigns for Sony PlayStation, Winn-Dixie, Eminem, Teen Vogue and more. He’s a fan of playing trumpet,...

  • http://socialfresh.com/blog Jason Keath

    Not sure how I feel about this. Yay, because… well, I am a publisher. And meh, because… well, all the social medias are going to soon pretty much look identical.

  • treb072410

    I really agree with you Jason, actually some of it are already looking like the same site..

  • http://www.PrimaMedia.com.sg/ Shaun Ling

    great share! Gonna try that out

  • Arron George

    Article pins will be a great way to curate and share content. Nice one Pinterest and a good article too!