How Pinterest Changed My Mom's Purchasing Decisions

by Nick Cicero on Feb 21, 2012

Sunday afternoon I was whipping up a batch of the famous Cicero family sausage bread when I called my mom to get some last minute baking advice.

The conversation quickly turned to Pinterest.

My mom was so excited to tell me about how she was in the middle of redecorating her and my dad’s bedroom and she found it all on Pinterest.

Thinking back on my family’s purchasing history, we have used catalogs for other comforters and home items, and boating and fishing gear always came from Cabela’s catalogs, so Pinterest seems pretty natural.

Discovery From Day 1

What was interesting was how she described her process of using the site. She doesn’t follow many boards, and mainly uses her iPhone. When she saw the room design on a friend’s board, she followed it to a blog dedicated to all things turquoise, called aptly enough House of Turquoise. That took her to another site (West Elm) to find the exact duvet cover and another site for the proper paint.

“It took me to Sherwin Williams, where I’ve never gotten paint before.”

Not to say my mom has never visited a blog or ordered online, but the process by which she found all these different pieces online through social media was definitely something different.

Where Is Pinterest Headed?

So will Pinterest take over as the next big wave in social media?

Perhaps.

It’s already well on its way with more than 10 million users, and in January of 2012 reports showed it generated more referral traffic than Google+, Youtube, and LinkedIn combined.

It’s visually appealing and addicting especially with all the cool stuff there is in the world.

For me, to see a piece of tech get introduced to my family and then traced to a purchasing decision is blogworthy, and as a brand, you can’t help but see this example as a shift in behavior that can be a new way to develop relationships with your community.

Turquoise Comforter

Originally published on the On Ideas Blog

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Post Author

Nick Cicero is the Editor at Social Fresh and a Digital Marketing Consultant. Formerly of Expion and Livefyre, Nick has experience building social campaigns for Sony PlayStation, Winn-Dixie, Eminem, Teen Vogue and more. He’s a fan of playing...

  • Signaturestaging

    I found this to be very interesting.  I did, however, read that if you are posting on Pinterest, it does not affect your google ranking (upwards) .  Is that true?

  • Silvia Ceja

    Pinterest has the best re-purpose ideas…so much better than just throwing it in the recycle bin.

  • Silvia Ceja

    Pinterest has the best re-purpose ideas…so much better than just throwing it in the recycle bin.

  • Veronica S.

    This is a great post! I love that you mentioned that she has “never bought” from Sherwin-Williams before, but trusted a recommendation from this site to do so.  Great post! I shared it as @VASegovia:twitter  Thanks for writing. 

  • http://www.facebook.com/vickydobbin Vicky Lyn Dobbin

    Are you going to put the sausage bread recipe on Pinterest?

  • http://twitter.com/kshaykubiak Karen Kubiak

    Yes, please! The photo looks amazing.

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  • http://www.performanceinsiders.com/ageless-male.html Ageless Male

    Sometimes, people don’t really care about technical stuff! :P Yea, Pinterest may not help websites get ranks but it helps converting visitors to buyers.

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  • http://uniqueduvetcoverscovers.com/ Hareluyacos

    It looks very softly and comfortable!

  • http://www.bed-adjustable.co.uk/waterbeds/ Waterbeds

    i think if i will sleep in that bed i can spent 12hrs just for sleep xD

  • Anonymous

    Hi Nick,