How To Pick Contest Winners From Likes On A Facebook Post

by Nick Cicero on Aug 30, 2013

facebook-changesIn their effort to drive more conversations in the News Feed and to make it easier for pages to create promotions, Facebook announced big news this week — updated Page Terms to make it easier for businesses to create promotions on Facebook.

With these updated terms page owners can now run promotions on Fan Page timelines and source winners from commenters and people who like certain status updates.

And while this is great for page owners, the inevitable question comes when it’s time choose, who is the winner?

Certainly it has to be a fair promotion, even if there are thousands of likes on a post. For years prior to the quarantine of promotions to third-party applications, page owners used the infamous Random Number Generator to often times pick winners on their page.

But even being purely random, the Random Number Generator is pretty limited and not really the most comprehensive solution. If you’re a page who has millions of fans with hundreds of thousands of individual likes and comments, this isn’t really scaleable.

What Is The Solution?

Enter FanpageKarma.com’s “Good Luck Fairy” solution.

Put simply, the “Good Luck Fairy” detects the winner of a Facebook promotion through randomly generating winners from a number of different categories including:

  • A winner from all who liked a Page post
  • A winner from all who commented on a Page post
  • A winner from all who liked and commented on a Page post
  • The comment with the most likes

Picking a winner is easy, simply grab the URL for the update you want to find a winner for, and enter it into the Fanpage Karma site here, then you’ll be presented a number of different options that you can use to pick a winner. You can

We tested it out on our Social Fresh Facebook page by entering the URL for the post below:

Here are our results:

Facebook Post Contest Winners

As you can see, it’s a nice and easy way to pull out a winner for more advanced contests on Facebook.

Not only do they give suggested winners, but they’ll also show you the avatars of the people who have “entered” into the contest through participating. This is great for identifying people who are active on your page and on contests.

We first noticed CruiseDeals.com using this on their page already, as you can see below.

CruiseDeals.com Facebook Post Contest Winner

Other Great Solutions

It has only been a few days since the rule changes, but there are already 3 tools with solutions to this contest winner selection need. Woobox and ShortStack have also introduced their own versions of ways to choose winning fans at random (thanks Mari Smith for the tip).

The Fanpage Karma solution seems to be the easiest and very comprehensive. The Woobox and ShortStack tools work well, but require a login. Since Fanpage Karma only needs the post URL, it wins for now on having the least friction. If you are already using Woobox or ShortStack, we would recommend using their solutions. Both are great tools.

Have you started running any promotions on the timeline since the terms changed this week? Let us know in the comments.

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Post Author

Nick Cicero is the Editor at Social Fresh, Director of Client Strategy at Expion, and a Marketing Consultant with experience building social campaigns for Sony PlayStation, Winn-Dixie, Eminem, Teen Vogue and more. He’s a fan of playing trumpet,...

  • Nancy Sheed

    Thanks for sharing this. I am curious if “Good Luck Fairy” could help with hashtag contests across platforms? Or if there is another application that might do such a thing? Any insight would be appreciated.

  • jameybrown

    Thanks for the info. Nick. Great post :)

  • Arron George

    Thanks for the tool.

  • Nick Cicero

    That would be interesting, what types of things would you want from a hashtag contest software?

  • http://socialposer.com/ Collin Kromke

    Nice find, Nick! Thanks for sharing.

  • treb072410

    Thanks for sharing Nick! Very helpful…

  • http://socialposer.com/ Collin Kromke

    I can weigh in on this one. I’ve looked high and low (without much success) for a tool to help collect entries and pick a winner for a Twitter hashtag contest. Ideally, I want something that can choose a winner from all tweets during a given timeframe that either (a) use a specific hashtag, or (b) use a specific hashtag AND mention a specific account.

  • http://socialfresh.com/blog Jason Keath

    I know TwitterDraw does this to some extent, but it is Twitter only.
    http://www.twitterdraw.com/

    If I wanted to do it cross platform, I would use SimplyMeasured to track all the uses and then run a random winner script in the excel data poll they export.

  • http://www.fanpagekarma.com/ Karsten

    Hey Nick,

    thanks for your kind words :) We’re all flattered and psyched to see the first “real life” example of the fairy in use.

    And for all the feedback below: thank you guys :) We’ll take everything into consideration. Personally I see “The Fairy” with a lot more cool features… a couple of developers are already working on some neat additions. So stay tuned ;)

    Cheers,
    Karsten from Fanpage Karma

  • NeverMissGift

    Very cool – I am just about to run a promo on my FB page and I was looking for something like this.

  • https://facebook.com/JanisSenungetuk Janis N. Senungetuk

    Thanks Nick, great information.

  • Nick Cicero

    You’re welcome!

  • Nick Cicero

    No problem, thanks for reading!

  • Nick Cicero

    You’re welcome!

  • Nick Cicero

    Thanks for sharing!

  • LocalSearchHQ

    Nice post! Thanks for sharing the info about the tool.

  • http://www.davedelaney.me/ Dave Delaney

    This is going to come in very handy. Thanks for sharing it.

  • http://www.sierratierra.com/ Lisa Kalner Williams

    I’ve also heard that EdgeRank Checker has a tool called “Contest Capture” — haven’t used it yet, but it seems to work similarly to Woobox.

  • http://jzane.com/ jzane

    Great find. thanks

  • Jay

    Hello, I am concerned bc I posted my first contest giveaway on FB when I reached a certain number of likes on my business page. Since then I have been reading all over the net about the fact that I can not require people to like or comment on the post to win. I guess when I saw the ad here I thought it was the way to go. I didn’t tell them that they had to, I just said, “Like and comment on this post for a chance to win…” I’m picking two winner. I don’t know any other way to run the contest giveaway if I use the system described in this ad. HELP!!!