by Jason Keath on Apr 30, 2012
Originally published at Social Commerce Today (edited by Social Fresh) So we know that the principle reason that people interact with businesses and brands on Facebook is to get offers (PDF link). Hertz is hoping Facebook users share their...
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by Jason Keath on Apr 26, 2012
Appleton Estate Rum USA, and their agency The Archer Group, Facebook Ads to increase brand awareness and fan engagement by more than 100 percent. This campaign ran from September 6, 2011 to October 7, 2011 and focused on...
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by Michael Brito on Apr 26, 2012
Originally published at Social Business News Do you think you need to be an expert at something to inspire others? The methods of motivation and leadership are many and varied, but undoubtedly leading by doing is...
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by David King on Apr 25, 2012
It is with the utmost civility and an assumption that both parties are making a good faith effort to serve the public good that I'm writing this open letter asking the Institute of Public Relations...
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by David Spinks on Apr 25, 2012
Originally published on The Community Manager "We need a community! Go o' mystical community manager, and build us a thriving community!" Shut up you. Blindly saying "We need a community!" won't get you very far. There are many...
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by Jason Keath on Apr 25, 2012
Originally published on Social Commerce Today With its emphasis on friend-to-friend sharing, this bodes well for social commerce. For example, when we are uncertain about what to buy, it’s common for us to depend on the...
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by Chad Wittman on Apr 19, 2012
Facebook Insights have long been a source of frustration for developers and marketers alike. Often days would go by that Facebook Insights would not update. Complaints were heard, websites were built, all in frustration with an...
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by Chad Schaeffer on Apr 19, 2012
It's like the 8th grade dance all over again. I can remember it like yesterday. I wanted to dance with her, she didn't even know I was alive. I'll write her a note "Will You Dance With...
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by Lisa Pluth on Apr 19, 2012
Pinterest is all about images, right? Wrong. Words play an integral part in gaining followers and being re-pinned. This article looks at using words effectively to get the most out of pins. In Pinterest users build boards around...
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by Rosie Siman on Apr 18, 2012
Two weeks ago I was enjoying the sights and sounds of Sydney - Well, the sights and sounds of Circus 2012, at least. Circus is a Festival of Commercial Creativity put on by The Communications Council...
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