Comments on: Old Spice ‘On A Horse’ Guy Replies to Tweets On Youtube

By: Rab

Rab — Wed, 14 Jul 2010 03:07:49 +0000

The memories of SXSW and the road trip to Austin “on a horse backwards” still haunt me to this day.

By: Rab

Rab — Wed, 14 Jul 2010 01:15:49 +0000

Now this is real social media.

By: sofresh

sofresh — Wed, 14 Jul 2010 00:53:19 +0000

Agreed. Loving the fact that they are sending them to big names and not so
big names. The ones in reply to random Youtube comments are some of the
funniest ones.

By: Cheapskate Sandy

Cheapskate Sandy — Wed, 14 Jul 2010 00:22:35 +0000

The best ones are the private ones that were sent as replies to the individuals that left comments or random responses to comments left on websites that aren't listed as one of their public videos on Youtube (you can only find a few of those links on their twitter feed). Those are the ones I bet they're hoping to go viral as the individuals that receive those responses share them with friends, etc. Brilliant.

By: sofresh

sofresh — Tue, 13 Jul 2010 23:14:03 +0000

Meaning this puts you to sleep? What is your critique? Genuinely curious.

By: IceBeam

IceBeam — Tue, 13 Jul 2010 23:11:14 +0000

Yeah, so impressed *zzzzzzzzzzzzz*

By: krystyl

krystyl — Tue, 13 Jul 2010 22:55:23 +0000

Hilarous!!! love it!

By: CharityHisle

CharityHisle — Tue, 13 Jul 2010 21:42:28 +0000

That's awesome! My kids LOVE these commercials! hahaha

By: clayhebert

clayhebert — Tue, 13 Jul 2010 20:41:13 +0000

This is a great integration. Impressive work by the W+K folks. This takes engaging consumers to a whole new level. Maybe this particular tactic is not ultimately 100% scalable but nonetheless, it's very innovative. Keep us posted. Thanks, Jason.